The application performs voice and text analysis to identify user sentiment about a product, service or an event. The Neural Network is pre-trained with a large amount of text and audio from Social Media and other public repositories. The analysis can be performed in real time or offline.
Organizations spend huge amounts of money on marketing/advertising to gain users, but a lot of them also struggle to retain consumers whether due to inferior product or customer service. In most cases, customers make their dissatisfaction known on Social Media, E-mails to the company or on phone calls to their call center. If Companies can harness this resource to identify dissatisfaction and offer discounts or other retention strategies to their consumers the attrition rates can be drastically reduced.
By leveraging Sentiment analysis tool, Organizations can quickly identify dissatisfied consumers (voice/text) and take remedial steps almost near real time. An automated bot can be built to post on their social media channels how the company plans to address the situation, for example. Patterns can be identified by age and gender to build targeted solutions.
Applies to most industries